Here’s my favourite type of industrial building – a brewery!
Ground Level. Orientation/Ingredients.
2. Taste Experience.
The dimly-lit hallway that leads to the ‘White Room’ at the Guinness Storehouse in Dublin. The ‘White Room’ in the Guinness Storehouse is a room designed to cater to your sense of smell. Each vat gave off the rich aromas of hops, malt and other basics.
Samples of their most famous beer were handed out, and after noting the rich ruby colour of the brew, we were taken to the ‘Black Velvet Room’. Most of the light in the room was absorbed by black velvet, and we encouraged to experience the nuances of flavour in each of the ingredients.
3. Guinness Advertising.
This was a fun area featuring bicycling fish and singing oysters from the older advertising, and being immersed in a 3D ‘pour’ of the newer ads.
4. Pour the Perfect Pint.
5. Food Experience.
The ticket price included one free drink — being not overly impressed with Guinness (sorry to all those Guinness lovers out there) I opted for a Guinness Draught and Blackcurrent. It wasn’t that good but at least it was a beautiful colour (sorry again).
To go with our drinks we had a pulled-pork ‘Bap’.
Looking down from above.
7. Gravity Bar.
Here we were really glad of our early bird tickets. But even so, by the time we arrived at the top floor several tour buses had arrived and most of the best seats ‘with a view’ were taken. Most people opted to use their one drink ticket here.
As we left the building we passed the 9000 year lease (!) Guinness received from the government, sealed under glass in a case in the floor.